PPVA September 2011 Meeting
PPVA President Eric Pensenstadler opened the meeting by playing a DVD of Gary and Becky Carmichael’s wedding re-enactment from 25 years ago, edited together with a slide show retrospective. Guest, Ralph Keller, introduced himself and discuss his video service business, commenting on the difficulties involved in live wedding and event production work. Dave Malinaric showed and talked about his latest camera, the FujiFilm 3D still and video camera, noting it has a sweet viewing spot to really see the its 3D effects. Glasses and viewing options were described and compared by Dave and Eric. Bob Pennington added his expertise in describing memory card options we must keep in mind to take advantage of new camera systems, noting the differences between class 6 and class 10 memory card speeds. Eric read from a tech story about the proliferation of 3D TV viewing and production trends.
Gary led a discussion on Return on Investment, which we must keep in mind when making equipment purchasing decisions. ROI is your Gain from investment, minus cost of investment, divided by the cost of investment. He looked into this more closely when trying to make a decision about whether to purchase a mass BluRay duplicator, and had to consider other factors such as requests to stream and upload vs. produce physical discs.
Eric threw out a trivia question about why BluRay is called blue ray. John Tonti noted that it is because the blue colored lasers carry more information that is required for high definition imaging systems by packing more transmission and storage capacity in a smaller space, using shorter wavelength lasers than with older red colored laser reading and writing equipment.
There was a discussion on trends towards customers requesting shooting, streaming and uploading rather than DVD disc production, which makes it difficult to know how many watch a program, and more challenging to determine fair yet profitable charges. There may not be a call for DVDs or BluRay discs in a few years due to this trend.
Ralph Keller talked about the audience size and composition when streaming, and pointed out the dilemmas this will cause video producers. The rights to access our materials was mentioned and compared to current and prior distribution methods involving discs and tapes and postage. He mentioned he read that this is causing declines in revenue and participants in our industry.
There was a discussion and review of the Certification process PPVA will adopt for members who wish to mention their certifications and achievements to prospects via websites, marketing materials and in sales situations. Tom Herm, Gary Carmichael and others have created a list of criteria that will be reviewed by members, revised according to the input received from member, and adopted soon by PPVA, possibly at the next meeting in October.
Tags: Pittsburgh, Pittsburgh Professional Videographers Association, pittsburgh videographers, Pittsburgh videography, PPVA, sports video, videographers, wedding video
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